The General Would Like a Word With You

General Motors workers loaded new Chevrolet Camaros for delivery at the company's facility in Oshawa, Canada, in April. (Photo as captioned in the NYT)

(The post title is an old ad tagline GM used in ads directed at the military back in my day.)

Back in April of this year I wrote glowingly of the new Camaro… describing it as my then-current Lust Object. Well, things haven't changed so much since April; things haven't changed at all, actually. I still think a new Camaro would look mighty fine parked in my driveway. Me and quite a few other people, as it turns out:

DETROIT — Believe it or not, General Motors has a hit car on its hands.

Amid the gloom of bankruptcy and a miserable market for new vehicles, G.M.’s new Chevrolet Camaro muscle car is winning over consumers looking for a little excitement in a bland landscape of look-alike sedans and watered-down sport utilities.

G.M. sold 9,300 Camaros during the month of June — more than either its entire Buick or Cadillac divisions could muster on their own.

[…]

A product renaissance, of course, cannot be led solely by a retro-styled sports car that harks back to the horsepower hysteria of the 1960s. But in its short time on the market, the Camaro has brought some much-needed buzz to G.M. showrooms.

Heh. Leave it to the New York Times to damn something classically American with faint praise. "Horsepower hysteria," my ass. I will admit the car probably has more appeal for those of us "of a certain age," but I'm also betting that any Prius-loving, organic-eating, thirty-something Caspar Milquetoast would change his (or her) mind about the car after a few quick runs up and down a twisty two lane road, throwing in one or two stop-light burnouts just for good measure. Horsepower is FUN! It doesn't hurt that the car is just downright beautiful, with more character in its front quarter panel than that of a fleet of Honda Hybrids. Or Priuses. But your mileage may vary (heh) when it comes to the car's looks. I think it looks like sex on wheels and that's a compliment of the highest order.

Good on GM. But bad for me. I haven't actually been down to the local Chevy House to price one out, but I'm betting my GM Family discount wouldn't apply on a new Camaro. Yet. But then again, I'm not quite ready to part company with The Green Hornet. She's only nine years old, ya know.